The People
Published authors, academics, and practitioners — a small team with deep expertise, advising executives from Chicago to Taipei on their most consequential price decisions.
Meet the Consultants
Every Wiglaf engagement is delivered by senior people — no leverage pyramids, no hand-offs to juniors after the kickoff.
Founder & CEO
Chicago, IL
Founder of Wiglaf Pricing and author of Pricing Done Right (Wiley) and the textbook Pricing Strategy. Adjunct Professor of Marketing and Economics at DePaul University, with a PhD in physical chemistry — a recognized authority on value-based pricing.
Senior Consultant
Chicago, IL
Senior consultant specializing in pricing analytics, price optimization, and commercial data analysis. Nathan turns messy transaction data into defensible pricing decisions across manufacturing, software, and services.
Consultant
Taipei, Taiwan
Consultant supporting global engagements with quantitative pricing analysis and market research. Yuhung anchors the firm's Asia-Pacific presence, keeping engagements moving around the clock and across markets.
Credibility, Earned
Advisors are only as good as the method behind them — and the miles they've logged applying it.
The frameworks we bring to your engagement aren't proprietary mystique — they're published, taught, and scrutinized in books used by pricing professionals worldwide.
Academic training in economics and the sciences, tempered by hundreds of real engagements. We know both why a price works in theory and how it survives a negotiation.
With consultants in Chicago and Taipei, the team works across time zones and market cultures — pricing counsel that follows your business wherever it competes.
Work With Us
Tell us about your pricing challenge. We'll respond within one business day with a candid view of where the opportunity lies.