Proven Results
Every engagement below is a real pricing challenge we stood beside a client to solve — from first-product launch pricing to global pricing organizations. Filter by discipline to find the fights that look like yours.
A commercial information provider had let legacy rate cards drift far from what its data was actually worth to subscribers. We researched willingness to pay across customer segments and rebuilt the price structure around usage and value, giving sales a defensible logic for every quoted price.
A nonprofit medical organization needed prices that funded its mission without pricing out the communities it serves. We designed a tiered price architecture grounded in ability-to-pay research, letting the organization expand access while keeping its programs financially sustainable.
An elderly care provider offered dozens of overlapping services with no coherent pricing logic, confusing families and eroding margin. We mapped services to distinct care levels and built a clear price architecture that families could understand and staff could administer with confidence.
A specialty lighting manufacturer was setting list prices by cost-plus reflex while its products delivered premium performance. We quantified the differential value of each product line against the nearest alternatives and reset list prices to capture the value engineers were already designing in.
A corporate transactions SaaS provider was charging every customer the same way regardless of how much value each extracted from the platform. We redesigned the packaging and selected price metrics that track value delivered, aligning revenue growth with customer success.
A medical products company was preparing to launch an innovation with no direct comparable on the market. We built an economic value model from clinical and workflow benefits, then set a launch price that reimbursement stakeholders could accept and the sales force could defend.
A biotech startup faced its most consequential commercial decision: the price of its first product. We combined value research with market entry strategy to set a price that funded the science, positioned the product credibly, and preserved room for the portfolio to come.
A manufacturing and distribution firm managed thousands of SKUs with prices that had accreted over years of ad hoc adjustments. We analyzed transaction data to find where prices were misaligned with value and volume, then optimized the portfolio systematically rather than SKU by SKU.
A plastics product manufacturer was winning volume but watching margin erode as low-profit products crowded the mix. We identified where price moves would shift demand toward healthier products and rebalanced the portfolio's price positions to grow profit, not just revenue.
A software publisher's pricing decisions were scattered across product, sales, and finance with no one accountable for outcomes. We designed a dedicated pricing function — roles, reporting lines, and charters — that gave the company a single owner for price and a repeatable decision process.
At a fabricated metal products company, every discount required an escalation and no one knew who could say yes. We defined pricing decision rights, escalation thresholds, and governance routines so deals moved faster while discounting stayed within deliberate bounds.
An agricultural chemicals company needed pricing consistency across regions that each priced their own way. We architected a global pricing organization balancing central strategy with local market authority, so worldwide policy and in-country judgment reinforced rather than fought each other.
A specialty chemicals firm was leaking margin through inconsistent quoting, unmanaged rebates, and prices that lagged input costs. We built a full price management program — policies, review cadences, and monitoring — that turned pricing from an annual event into a managed discipline.
A water sub-metering supplier needed a necessary price increase to land without losing its most important accounts. We crafted the value narrative, segment-specific messaging, and field playbooks that let account managers deliver the increase with confidence — and keep the relationships intact.
A semiconductor manufacturer's commercial teams negotiated massive deals with widely varying pricing skill. We built a structured price training academy — from value quantification to negotiation practice — that raised the whole organization to a shared standard of pricing competence.
A software publisher made pricing decisions on instinct because its transaction data was scattered and untrusted. We designed the analytics infrastructure — data model, dashboards, and decision metrics — that put win rates, discounting patterns, and price performance in front of every pricing decision.
Evidence at Scale
Published case studies are only the visible edge of a practice that spans hundreds of engagements worldwide.
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Every engagement above began with a single conversation about a pricing challenge. Tell us about yours — we'll respond within one business day.