Pricing Done Right
The pricing decision framework used across the firm's engagements — how leading companies structure who decides what, when, and why in pricing.
Books & Media
The Method, In Print
Our consulting isn't opinion — it's published, tested, and taught. Explore the books, white papers, and publications that define how Wiglaf Pricing thinks about price.
The Library
Books That Shaped Modern Pricing
From boardroom frameworks to university textbooks — six volumes that carry the Wiglaf method into classrooms and companies worldwide.
Pricing Strategy
The leading university textbook on setting price levels and structures — rigorous economics translated into decisions executives actually face.
The New Invisible Hand
Pricing and commercial strategy in the age of technology — how digital revolutions are rewriting the rules of value capture.
Hawks, Seagulls, and Mice
Paradigms for systematically growing revenue in B2B sales — which battles to fight, which to skip, and how to win the ones that matter.
Excel 2013 for Marketing
Hands-on marketing analytics in Excel — the companion volume to our online course, turning spreadsheets into decision instruments.
Workbook of Quantitative Tools and Techniques in Marketing
A practice workbook of quantitative marketing methods — exercises that build the analytical muscle behind confident pricing.
White Papers
Executive Briefings, On Request
Focused research for commercial leaders — request any paper and we'll send it along with a short note on how it applies to your situation.
Understanding Deal Points
Which concessions actually move deals — and which quietly destroy margin. A framework for negotiating the terms that matter.
Request a copyAdopting Profit-Based Sales KPIs
Why revenue quotas encourage margin leakage, and how to redesign sales metrics so sellers are rewarded for profitable growth.
Request a copyPricing and New Product Development
Price is decided in design, not at launch. How to embed pricing questions into the development process before the spec is frozen.
Request a copyThe Wiglaf Journal
Two Decades of Pricing Thought
The Wiglaf Journal is the firm's long-running publication on pricing and marketing strategy — candid analysis of pricing moves, market entries, and commercial decisions, written for executives rather than academics.
Our consultants are also regular voices in the press and on podcasts, webinars, and industry stages — bringing the same research-first perspective to audiences well beyond our client list.
Read the JournalWhat You'll Find Inside
- Analysis of real pricing moves as they happen in the market
- Frameworks executives can apply the same quarter they read them
- Press features and audiovisual appearances from the Wiglaf team
From Page to Practice
Read the Method. Then Put It to Work
The books explain how better pricing happens — an engagement makes it happen in your business. Tell us where price is hurting, and we'll show you the way through.