Price Setting
Value-based list prices for new and existing offerings — grounded in what customers actually value, not what costs plus a margin suggest.
See It in ActionConsulting Services
Pricing Strategy, Engineered for Your Market
Six disciplines, one research-based method. From setting the right list price to building the organization that defends it, Wiglaf Pricing helps executives capture the value their offerings create.
Six Service Lines
Every Lever of Price, Covered
Engagements are scoped to your challenge — a single service line or an integrated program spanning all six.
Price Optimization
Analytics-driven price levels across the portfolio — finding the points where volume, margin, and market position reinforce each other.
See It in ActionPricing Organization Design
Roles, decision rights, and incentives that make good pricing repeatable — so the right people make the right price calls, every time.
See It in ActionPrice Management
Governance, discounting discipline, and policy — the controls that stop hard-won list prices from leaking away deal by deal.
See It in ActionPrice Communication
Framing value so customers accept the price — messaging, packaging, and negotiation guidance that keep conversations on value, not cost.
See It in ActionPricing Analytics
Data infrastructure and dashboards for price decisions — elasticity models, waterfall analysis, and reporting your team can act on.
See It in ActionWhy Wiglaf
Method You Can Audit, Results You Can Bank
Plenty of firms will hand you a benchmark deck. We bring a published, research-based discipline — then transfer it to your people so the improvement compounds long after we leave.
- Research-based method from our published books, not recycled templates
- Executive-level engagement — we work with the leaders who own the P&L
- Capability transfer so gains persist after the engagement ends
- Industry breadth from specialty chemicals to SaaS, on six continents
0bps
Average Margin Lift, Price-Setting Engagements
"We came in expecting a pricing tweak and left with a coherent monetization strategy."
— CEO, SaaS Company
The Engagement Arc
From First Diagnostic to Lasting Capability
No two pricing challenges are identical, but every Wiglaf engagement follows the same disciplined arc — so you always know where you are, what comes next, and what it will deliver.
Scope Your EngagementDiagnose the Opportunity
We quantify how customers perceive value, map the price waterfall, and pinpoint where margin is leaking — producing a fact base your executive team can trust.
Design the Strategy
Price structures, levels, policies, and organizational roles are engineered from the evidence — matched to your market position and growth ambitions.
Embed the Capability
Training, governance routines, and SIGNY tooling move the strategy into daily operations, so your team owns the improvement.
Measure and Refine
We track realization against the agreed metrics and tune the system as your market moves — because pricing is never finished, only improving.
Questions, Answered
Frequently Asked Questions
Straight answers to the questions executives ask before engaging a pricing consultancy.
How long does a typical pricing engagement take?
Most engagements run eight to sixteen weeks, depending on scope and organizational complexity. A focused price-setting project for a single product line sits at the shorter end, while a full pricing transformation with organizational redesign is phased over several quarters so value is captured along the way.
Do you work with mid-market companies or only enterprises?
Both. We serve Fortune 500 leaders like Intel and Chevron alongside ambitious mid-market firms and venture-backed companies. The research-based method is the same; we scale the engagement model and deliverables to fit your team size and decision cadence.
What industries do you specialize in?
Wiglaf Pricing has delivered engagements across specialty chemicals, industrial manufacturing, medical devices, software and SaaS, business services, and distribution. Because our approach is grounded in economic research rather than industry templates, it transfers wherever value-based pricing decisions are made.
How do you measure success?
We define success metrics with you at the outset — typically margin lift in basis points, price realization against list, discount discipline, and win rates at target prices. Across price-setting engagements we have averaged more than 300 basis points of margin improvement.
Do you implement software as part of engagements?
When it serves the strategy, yes. Our SIGNY platform turns engagement outputs into always-on price guidance, discount governance, and analytics, and we also work within your existing CPQ and BI stack. Software is a means of embedding the capability, never a substitute for strategy.
How do we get started?
Send a short note describing your pricing challenge through our contact page or email tsmith@wiglafpricing.com. We respond within one business day with a candid first assessment and, where there is a fit, propose a scoped diagnostic as the first step.
Ready When You Are
The Right Price Is Waiting to Be Found
Tell us which of the six levers matters most right now. We'll respond within one business day with a candid view of the opportunity.