Keynotes
Conference and company events. High-energy, high-substance talks that reframe how hundreds of people think about price, value, and profit in one session.
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Pricing Education That Changes Behavior
From conference keynotes to analyst deep-dives, Wiglaf Pricing turns the science of pricing into training your teams actually use — delivered by the people who wrote the books.
On Stage Worldwide
From Chicago to Berlin, Pricing Made Vivid
Tim J. Smith, PhD, and the Wiglaf team are regular voices at the Professional Pricing Society conferences — Chicago, Las Vegas, Berlin, Miami — and at industry summits and corporate events across six continents.
Every talk draws on the same research base as our consulting: Pricing Done Right, the Pricing Strategy textbook, and 25+ years of engagements with companies from Intel to ambitious startups. Expect substance, story, and frameworks your audience can apply on Monday morning.
Choose Your Format
Four Ways to Learn From Wiglaf
Every format is grounded in the same research-based method — scaled from a ninety-minute keynote to a multi-week analyst program.
Executive Workshops
One- to two-day intensives for leadership teams. Your market, your numbers, your pricing decisions — worked live with an experienced facilitator.
Plan a WorkshopAdvanced Quantitative Methods
Our named deep-technical program for pricing analysts: elasticity estimation, conjoint analysis, price-volume modeling, and defensible statistical practice.
Train Your AnalystsCustom Corporate Training
Curricula built around your industry, portfolio, and commercial process — for sales, product, finance, or the whole go-to-market organization.
Design Your ProgramBeyond the Applause
What Teams Walk Away With
A great session is measured weeks later — in the language teams use and the decisions they make. Every Wiglaf program is built to leave four things behind.
Value-Based Frameworks
Proven structures for setting and defending prices on customer value — not cost-plus habit or competitor panic.
Quantitative Tooling
Models and spreadsheets participants build during the session and keep — elasticity, contribution margin, and price-volume tradeoffs.
A Common Language
Sales, finance, and product finally arguing from the same definitions of value, price, and margin — the quiet prerequisite of pricing discipline.
An Action Plan
Every program closes with concrete next steps mapped to your pricing calendar — owners, dates, and the first decision to make differently.
See Us Live
Catch Wiglaf On the Circuit
We keep a running calendar of conferences, summits, and public workshops where the Wiglaf team is speaking — from Professional Pricing Society gatherings to industry events across the globe.
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Learn Online, On Your Schedule
The same rigor as our live training, packaged into self-paced online courses — from Fundamental Pricing Analysis Tools to hands-on Excel for marketing and pricing analytics.
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Bring Wiglaf to Your Stage or Boardroom
Tell us about your event or team — audience, goals, and timing — and we'll propose a session built for it within one business day.