Learn Online
Two self-paced online courses distill the quantitative core of Wiglaf's method — the same techniques our consultants use on client engagements, taught by the author who wrote the books.
The Curriculum
Start with the analysis fundamentals, then put them to work in the tool every commercial team already has open: Excel.
The core quantitative techniques of pricing analysis, taught from first principles: price elasticity, contribution margin math, price-volume tradeoffs, and how to assemble them into defensible price models.
The hands-on companion to the book of the same name: marketing and pricing analytics in Excel, from clean data preparation to pivot analysis, charting, and pricing dashboards you can defend.
Built For
Anyone who influences a price should understand the math beneath it. Three audiences get the most from the curriculum.
Move from spreadsheet guesswork to defensible models. Learn the elasticity, margin, and tradeoff mathematics that turn analysis into recommendations executives act on.
Price is the most powerful lever on your P&L. Understand the quantitative consequences of every packaging, discount, and price-point decision before you make it.
Ask sharper questions of your team and your market. A working command of pricing analysis is the fastest route to better monetization decisions at board level.
Learn From the Author
Both courses are taught by Tim J. Smith, PhD — founder of Wiglaf Pricing, author of Pricing Done Right and the Pricing Strategy textbook used in classrooms and boardrooms worldwide.
The lectures draw directly on the published method, illustrated with the same cases and models Wiglaf consultants deploy on live engagements — so what you learn online is what we practice in the field.
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Individuals & Teams Welcome
Enroll yourself, or run a course as a guided cohort for your whole pricing, product, or sales team — with instructor Q&A along the way.