Pricing Consulting
Price setting, optimization, organizational design, and price management — engineered to your market, delivered with executive clarity.
Explore ConsultingPricing Strategy Consultants — Chicago · Worldwide
Helping Executives Manage Price Better™
Wiglaf Pricing brings research-driven pricing strategy to B2B executives — from price setting and optimization to organizational design. Trusted by Intel, Chevron, Stryker, Corning, and industry leaders across six continents.
4.9 / 5 on Google Reviews
25+ years of pricing leadership
Trusted by Global Leaders
What We Do
Pricing Expertise, Elevated
Four ways we help executives capture the value they create — grounded in research, proven across 500+ engagements.
Speaking & Training
Keynotes, executive workshops, and advanced quantitative methods training that transform how your teams think about price.
Explore TrainingOnline Courses
Self-paced MOOCs on pricing analysis and Excel for marketing — rigorous fundamentals from Tim J. Smith, PhD, on your schedule.
Explore CoursesSIGNY Platform
Pricing intelligence software by Wiglaf Pricing — turn strategy into a living system your commercial teams use every day.
Discover SIGNY
The Wiglaf Story
Named for the Ally Who Turns the Battle
In the epic of Beowulf, it was Wiglaf — the loyal thane — who stood beside the king when the fight was fiercest and victory hung in the balance. We chose the name deliberately: Wiglaf Pricing exists to stand beside executives at their most decisive commercial moments.
Founded by Tim J. Smith, PhD — author of Pricing Done Right and Pricing Strategy — our advisory firm applies research-based approaches that improve pricing outcomes across industries, from specialty chemicals to SaaS.
- Research-based methodology, not recycled templates
- Led by published authorities in pricing science
- Trusted by Fortune 500s and ambitious startups alike
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Years of Pricing Leadership
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Engagements Delivered
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Continents Served
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How We Work
A Disciplined Path to Better Pricing
Every engagement follows a proven arc — diagnose, design, and embed — so improvements outlast the project and become part of how your organization operates.
See Our ServicesDiagnose Value & Leakage
We quantify how customers perceive value and where price is leaking through discounting, misaligned incentives, or stale list prices.
Design the Pricing Strategy
Price structures, levels, and policies grounded in economic research — matched to your market position and growth ambitions.
Embed the Capability
Organizational design, training, and SIGNY tooling make the improvement permanent — your team owns the outcome.
Thought Leadership
The Books Behind the Method
Our consulting isn't opinion — it's published, peer-reviewed method. Tim J. Smith's Pricing Done Right and Pricing Strategy are used in boardrooms and classrooms worldwide, and Kyle T. Westra's The New Invisible Hand maps pricing in the age of commercial technology.
Browse Books & Media
Ready When You Are
Your Next Price Decision Could Be Worth Millions
Tell us about your pricing challenge. We'll respond within one business day with a candid view of where the opportunity lies.
Start the Conversation
Send an Inquiry
Whether you're rethinking list prices, redesigning your pricing organization, or evaluating SIGNY — a short note is all it takes to begin.
- Response within one business day
- Candid, no-obligation first assessment
- Strict confidentiality, always